Privacy Policy

The data controller is KIAG Medical Ltd, registered with the Information Commissioner's Office (ICO) under number ZB823962.

KIAG Medical Ltd (trading as Emergency Dental RX), registered in England and Wales, company number 15711296. Registered office: Office 2-3, 2nd Floor, 761 Wilmslow Road, Didsbury, Manchester, England, M20 6RN. ICO registration: ZB823962. Pharmacy services fulfilled by The Florence Clinic, GPhC registered pharmacy 9012762. Superintendent Pharmacist: Kamber Hussain (GPhC 2081236). Email: info@theflorenceclinic.co.uk.

• Account details: name, email address, password (stored encrypted), date of birth.
• Contact and delivery details: address, phone number, GP details if you provide them.
• Health information: your consultation answers, symptoms, medical history, allergies, medicines and photos of the affected area.
• Identity information: photo ID and a selfie used to confirm who you are.
• Order information: treatment supplied, payment status, delivery and tracking details. We do not store full card details.
• Messages: anything you send us through the portal or by email.
• Technical information: device, browser, pages visited and how you use the site, collected through cookies and similar tools.

• To assess whether treatment is safe and suitable for you, and to prescribe and dispense it.
• To verify your identity and prevent fraud or misuse.
• To take payment, deliver your order and provide refunds.
• To contact you about your consultation, order and account.
• To keep clinical records and meet our legal and regulatory duties.
• To keep the site secure and improve how it works.

• Contract: to provide the service you ask for.
• Health care (UK GDPR Article 9(2)(h)): to process health information for medical diagnosis and treatment, under the duty of confidentiality owed by health professionals.
• Legal obligation: to keep records required by pharmacy and medicines regulations.
• Legitimate interests: to keep our service secure and prevent fraud.
• Consent: for non-essential cookies. You can withdraw consent at any time.

We only share your information where needed to provide the service, with:

• Our prescribers and pharmacy team.
• Trusted service providers who handle secure hosting, payments and email for us, under written contracts that require them to protect your data.
• Delivery carriers (name and address only).
• Your GP, where you have agreed we may notify them.
• Regulators, law enforcement or others where the law requires it.

We never sell your data, and we do not use your health information for marketing.

Your consultation, photo and identity data is stored on secure servers in the United Kingdom. Where any service provider processes data outside the UK, we make sure appropriate safeguards are in place, such as UK-approved contract terms.

We keep clinical and prescription records for at least 8 years after your last contact with us, in line with professional record-keeping guidance. Account and order records are kept for the same period.

We use encryption in transit, access controls so staff only see what they need, private storage for photos and ID documents, and logs of who accessed or changed records.

You have the right to:

• Access a copy of your data.
• Correct inaccurate data.
• Ask us to delete your data, where we are not legally required to keep it.
• Restrict or object to certain processing.
• Receive your data in a portable format.
• Withdraw consent at any time.

To use any of these rights, email info@theflorenceclinic.co.uk. We will reply within one month.

Essential cookies keep you signed in and the site secure. Optional analytics uses Google Analytics and PostHog to measure page visits and website events. Optional advertising measurement uses Google Analytics and Google Ads to attribute completed purchases and assessments to advertising. Purchase reporting includes an order reference, amount and currency; we do not send clinical answers, photos, identity documents, names, email addresses or phone numbers to these services. Patient session recording is disabled.

In the UK and other consent-required or unresolved regions, optional tracking is blocked until you choose. Rejecting optional tracking does not affect your care, account or payment. Use Cookie settings at the bottom of the page to change your choices or withdraw consent at any time. We retain your choices, timestamps and the notice version in your browser; clearing browser storage removes that local record.

Google and PostHog may process technical information outside the UK. For information about Google's use of advertising data, see Google's privacy information. We do not use patient lists or clinical information to personalise advertising.

If you are unhappy with how we have handled your data, please contact us first at info@theflorenceclinic.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

We may update this policy. The latest version will always be on this page.